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The Five things you need to know about buying, planning and optimising a...

Planning a mobile ad campaign can seem very daunting but is actually very simple so long as you bear in mind some key points.  Here Jide Sobo head of mobile at global media agency MEC gives up some...

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Samba, free ad-funded mobile broadband service launches

Today, Samba, a hot new UK start-up, has launched a free, well…ad-funded, mobile broadband service. In a nutshell you order the Samba SIM (for iPads) or dongle (for laptops and netbooks) set up an...

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Somethin’ Else goes misty eyed to launch the Rolls Royce Wraith

Content design and creation company Somethin’ Else has teamed up with Partners Andrews Aldridge to produce this interactive HTML5 iPad app for luxury car manufacturer, Rolls Royce. Part of  “And the...

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Gumtree launches multi-channel campaign with Fold7

 Ad agency Fold7  has developed a multichannel campaign for everyone’s favourite ebay alternative, Gumtree.  Featuring up and coming comedian Sanderson Jones the campaign, titled *Success*, goes live...

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Quick Stat: 68% of the UK’s top print publications have an inadequate mobile...

Research conducted by digital ad firm, Vibrant Media, shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526m annual spend on mobile...

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Quick Stat: 68% of brands encourage multi-screening by digital or social...

That’s according to a new study from digital marketing agency, Fast Web Media.  The report investigates multi-screening trends of internet users and advertisers for 2013.  The resulting data provides...

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Quick Stat: mobile now accounts for 25% of total UK paid search spend

The role of mobile phones and tablets in UK paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from...

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Branded social content is most popular but paid ads are more successful

A new study from social marketing firm, Kenshoo Social  has found that most *large* social media marketers are more likely to implement free, organic tactics such as creating branded pages and content...

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Cadbury tops Amazon as Generation Y’s favourite brand

Chocolate, crisps and the internet complete the (somewhat unhealthy) trinity of most liked brands amongst 16-34 year olds according to a new report “Generation Y and Brand Loyalty” from w00t! Media....

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Rich media mobile ads are better

A new IAB study in partnership with OREO, Vibrant Media and ComScore shows that new Rising Star mobile ad formats (that’s rich media to you and me) deliver nearly double the interaction rate compared...

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